Riverdance
The Final Tour 2010 presented by Reno
They have started a movement, created an unprecedented cult and aroused passion for dance – Riverdance. The ensemble fascinated the audience with a tour through 13 German cities, thrilling music and above all the Irish stepdance.
Reno presented the final tour of the dance sensation with several exceptional marketing activities for all Riverdance fans.
In cooperation with the German dance teachers' association (ADTV), Reno fulfilled the dream of aspiring artists: to dance in front of a big audience. The best German dance group has been sought in several pre-contest. On 21st of February they had the once-in-a-lifetime opportunity to prove their dance skills in front of professional jury. The jury consisted of two dancers of the Riverdance ensemble as well as Isabell Edvardsson, known from the German TV-show “Let’s Dance”. The fortunate winners were announced at a festive ceremony in front of a big audience in the Jahrhunderthalle in Frankfurt, followed by a performance in front of the actual Riverdance audience. The dance group was thrilled by the thunderous applause as well as the compliments of the Riverdance cast, a moment they will never forget.
Reno raffled backstage guides previously to the show in several press sweepstakes. Not only did they give an insight into the life of a dance ensemble, but the fortunate winners had the opportunity to meet the dancers in person, take souvenir photos and enjoye the rehearsals previously to the show.
Additionally, Reno invited their guest to exclusive VIP receptions where they had the opportunity to get in the right mood for the upcoming show.
The Welldone Agency and ACE Entertainment evolved the cooperation along with Riverdance and Reno and adapted the individual wishes of the dance ensemble and Reno.
