Lena Meyer-Landrut and the new Opel Corsa
First fotoshooting and exclusive concert
During a great festival at the Opel headquarters in Rüsselsheim, Opel Vice President Alain Visser introduced the Eurovision Song Contest winner of 2010, Lena Meyer-Landrut, as new brandambassador for Opel. More than 20.000 fans and Opel employees watched the young artist perform and celebrated their new star.
To start a new market-activation, Opel and Lena planned numerous activities and initiatives around this partnership.Just a few hours later the media all over Germany reported about the new partnership. The interest in the first advertising partnership of Lena is huge and numerous articles have been released in TV, radio and in the printmedia.
The Welldone Agency is proud to represent both partners in this outstanding collaboration; Lena as well as Opel and to coordinate all activites involved during the partnership.
