McFit as Supporting Sponsor of Sonisphere
McFit raffled two jobs as Roadie for Metallica, Die Toten Hosen and all bands
McFit has been the official Supporting Sponsor of the Sonisphere Festival at Hockenheimring on July 4th 2009. Metallica, Die Toten Hosen and further acts performed at the Festival in Germany. Together with the Sonisphere Festival McFit raffled the ultimate job for two motivated and true rock fans. They had the once-in-a-lifetime-opportunity to work as stage hands at the festival and experience their stars in a unique way.
The engagement was promoted on advertising materials as well as in all McFit studios. After working with the “Love Parade” the sponsorship of the Sonisphere Festival was the second cooperation in the music industry for the leading fitness company.
The Sonisphere Festival is the first touring festival and started at the Hockenheimring on July 4th 2009. During the summer all shows throughout Europe presented a line-up of high-class rock bands. Hundreds of thousands of fans celebrated Metallica, the headliner of the Sonisphere Festival, supported by other rock stars such as Die Toten Hosen, In Extremo, The Prodigy, Mastodon and many more.
