Lang Lang is one of the most famous and successful pianists of the world and has the skill to creat a personal relationship with his audience, right when he starts to play. His concerts are faszinating and entertaining and sold out immediatly.

In 2008 his tour stopped in three mayor cities in Germany and additionally contained two fantastic Open Airs in front of the worldfamous opera house in Dresden and in the Derby Park in Hamburg.

De'Longhi supported the chinese starpianist and was involved in all advertising materials such as flyers, posters and the official souvenir program. De’Longhi had the opportunity to place information boths in every venue and created numerous special activitie such as Meet&Greets and ticket raffles for guests and clients.

After the last concert in Hamburg De'Longhi even surprised Lang Lang with a birthday party

Startingpoint for the cooperation between Lang Lang and De'Longhi was the advertising campagne of De'Longhi with the german slogan "Die Klaviatur des Genusses".

Pictures

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