BEN BECKER
Die Bibel - eine gesprochene Symphonie presented by Thalia.de
Ben Becker fulfilled himself a long lasting desire by creating a three hour performance of the book of books - The Bible. The breathtaking performance is accompanied by his Zero Tolerance Band, the German Cinema Orchestra Babelsberg and a gospel choir.
The tour in 2008 stopped in 11 mayor cities in Germany such as Berlin, Hamburg, Munich, Cologne and Frankfurt and fascinated more than 70.000 fans.
Thalia, a german book retailer, presented the show and was involved in all advertising materials such as roll ups, posters, flyers and in press conferences. Prior to the main tour Thalia organized an promotion tour, containing exclusive readings of Ben Becker and autograph sessions in several Thalia stores.
The appearence of Thalia was completed with information booths in every venue and with different activies dedicated to the charity organization "Die Arche". Together with Ben Becker, Thalia raffled a painting of the artist and one of his beloved hats.
The Welldone Agency developed the sponsoring package, integrated the CI of Thalia in the tour artwork and realized the cooperation of Ben Becker and Thalia.
