The ECHO is the most prestigious German music award and joins the ranks of great international decorations like the GRAMMY or the BRIT AWARDS. This renowed award honours ourstanding artistic and creative achievements in popular music through diverse categories. Many international stars like Robbie Williams, Madonna or Lady Gaga have been multiple ECHO award winners.

For over two decades, the Welldone Agency has successfully connected the very best of music, entertainment and sports with international corporations and brands. From 2011, the agency will act as the official marketer of the ECHO music awards.

The Welldone Agency team is looking forward to a sustained partnership with the ECHO Pop 2011 and to both exciting and emotional cooperations.