The German music award ECHO is one of the three most prestigious music awards in the world and on one level with the two other international awards, the Grammys and the BRIT Awards.

Celebrating music through the ECHO for over 20 years, the „Deutsche Phonoakademie“ the federal association of the German music industry continues its rich legacy and ongoing growth as one of the premier awards for honoring achievements in the recording arts and supporting the music community. The ECHO`s mission statement is simple but represents the heart and soul of the ECHOs efforts: to positively impact the lives of musicians, fans, the music industry and our society at large.

The annual ECHO is a marked day in the diary of the stars of music and entertainment. The list of award winners represents the “who-is-who” of the international music industry. The ECHO is an award that stars like Robbie Williams, Bono, Shakira, Madonna, Tokio Hotel, Lady Gaga or Katie Melua –just to name a few – always love to accept and to receive in person and on site.

Really true highlights of each ECHO Award are the Live-Acts. In 2010, Robbie Williams presented his new single “Morning Sun” followed by live performances of Rihanna, Sade and Jan Delay. The glamorous night always ends with the legendary Aftershow Party with everyone attending and celebrating. The ECHO ceremony is an unforgettable experience for artists, guests and the fans in watching the ECHOs on TV. Germanys leading TV-Channel ARD will again broadcast the ECHOs into millions of households and with its enormous media package again provide over a billion media contacts.

With a constant increase in popularity the ECHO established itself as the strongest music entertainment brands in Europe. The ECHO offers huge media awareness and a premium platform for numerous activities.