David Garrett is one of the great new artists of our age. Whether he`s playing to classical audiences in intimate concert venues or drawing capacity crowds playing with his band in vast arenas, David Garrett is touching hearts and astounding audiences wherever he performs. The virtuoso violinist, already on the road to rock-star fame, has truly become one of the most exciting entertainers in the music world.

Since the Summer of 2009 David Garrett teamed up with s.Oliver as the companies testimonial for the 2009 Christmas campaign of the German fashion label s.Oliver. The star violinist modelled for the premium brand s.Oliver Selection and s.Oliver Casual during a special photo shooting in Brooklyn (New York). The artist and the model Tatjana Gellert were photographed by the New York based German, Andreas Hofweber in a special set, based on an old theatre. The nationwide campaign was released at all s.Oliver stores and shop in shops in Germany, other European countries and India. With a huge media blast the company presented the campaign in Germanys leading magazines and in an online campaign at www.soliver.com.

Additionaly David Garrett and s.Oliver designed a special T-Shirt for s.Oliver Casual which was available at all s.Oliver stores starting December 4th. Also a special edition CD was released for s.Oliver stores only. Both the t-shirt and the CD became bestsellers and were sold out within days.

Adding on to the campaign were sweepstakes with tickets for David Garretts Classic Romance Tour 2010 and several christmas packages. s.Oliver raffled a special trip to a Meet&Greet with the artist in New York. The trip for two people includes a stay for three nights, a special sightseeing tour and tickets for a concert of David in Boston.

The Welldone Agency evolved the cooperation along with David Garrett and adapted the individual wishes of the artist and s.Oliver.

Making-of video & pictures of the s.Oliver Christmas campaign

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