The word “Pop Phenomenon” doesn’t come close to describing Britney Spears. Over the last 10 years the small-town girl from Louisiana sold more than 83 million records around the globe and is ranked as one of the best female artists in the world. The Pop sensation is famous for her unstoppable dance moves, catchy tunes and a magnetic sexual appeal.

The “Oops!... I Did It Again World Tour” in 2000 was the third concert tour, reaching 90 cities in North America, South America and Europe.

Motorola, a global communications leader, was the Presenting sponsor of the tour for 10 sold-out shows in Germany. An important part of the sponsorship was the integration on all printed materials of the tour such as poster, flyers, roll-ups or press folders.

A memorable part of the advertising effort was the TV spot, which announced the tour and cooperation with Britney Spears. The spot was switched on all leading channels in Germany and integrated the company logo of Motorola as well as the product presented by Britney Spears. Motorola created a special mobile package, which was offered prior to the tour, including a contract with E-plus and a cell phone by Motorola.

The sponsoring package contained several activities such as sweepstakes, ticket raffles or exclusive Meet&Greets with the exceptional talent Britney Spears. A  memorable moment for every fan.

Motorola video clip & pictures

 

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